There are so many factors to consider when choosing a city to live in. First, you need to consider the price. Is living there affordable? Then, you need to consider the transit situation. If you don’t drive, getting around without public transit is impossible. Next, you have to consider the job market. Will you be able to work in your field?
Those and so many more factors play into a decision of where to live because when you have too many choices, analysis paralysis sets in. I’d like to explore my options of American cities to try to expand my horizons, but there are so many great options.
Seattle, Boston, Memphis, Columbus. All those and more are fantastic places to live, but only one can be decided on in the short term.
The popular online video game marketplace Steam decides which games to market to you with an algorithm. It makes selling games an automatic process because it knows which games you like, and which you can by that are very similar.
Steam thinks that it can sell me games based on adventure and micromanagement, and it’s right.
Not only does it know me, but it probably knows me better than a person could.
For the small businesses I’ve worked on, we’ve needed to sell like this. But in reverse. Instead of making something for everyone, we’ve picked an extremely specific market segment and targeted them aggressively. We aren’t selling like Steam is selling games, but we aim for the same result. People who want exactly our product have it put right in front of their faces.
It can be difficult to motivate people to do what you need them to do because everybody thinks that they’re an expert. Whether you’re dealing with friends or coworkers, influence hard to obtain and harder to use.
A convincing vision can be powerful in driving action. So can incentive. A mark of a good leader is knowing who reacts to what.
Last Sunday I went to the Beanstock coffee festival in downtown Toronto. It took place in a large venue, with independent roasters hawking their goods everywhere. The variety of coffee available was stunning – some were fruity, some sharp, some acidic, and some like tea – all from the same bean.
It was interesting to see just how many people work in coffee because it seemed like way too many. There were about 35 exhibitors over the course of the weekend, all of whom do nothing but sell coffee. The fact that there are enough cafés to service all of these people both surprises and impresses me. The world is a far bigger place than we can imagine.