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Choosing a City to Live In

June 21, 2018

There are so many factors to consider when choosing a city to live in. First, you need to consider the price. Is living there affordable? Then, you need to consider the transit situation. If you don’t drive, getting around without public transit is impossible. Next, you have to consider the job market. Will you be able to work in your field?

Those and so many more factors play into a decision of where to live because when you have too many choices, analysis paralysis sets in. I’d like to explore my options of American cities to try to expand my horizons, but there are so many great options.

Seattle, Boston, Memphis, Columbus. All those and more are fantastic places to live, but only one can be decided on in the short term.

I’ll admit – I’m a little lost.

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Selling Games

June 18, 2018

The popular online video game marketplace Steam decides which games to market to you with an algorithm. It makes selling games an automatic process because it knows which games you like, and which you can by that are very similar.

Steam thinks that it can sell me games based on adventure and micromanagement, and it’s right.

Not only does it know me, but it probably knows me better than a person could.

For the small businesses I’ve worked on, we’ve needed to sell like this. But in reverse. Instead of making something for everyone, we’ve picked an extremely specific market segment and targeted them aggressively. We aren’t selling like Steam is selling games, but we aim for the same result. People who want exactly our product have it put right in front of their faces.

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Power is Power

June 17, 2018

It can be difficult to motivate people to do what you need them to do because everybody thinks that they’re an expert. Whether you’re dealing with friends or coworkers, influence hard to obtain and harder to use.

A convincing vision can be powerful in driving action. So can incentive. A mark of a good leader is knowing who reacts to what.

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Your Hard Work is Not Enough

June 16, 2018

Sometimes your hard work is still not going to be enough. You will put your all into something and fail. Your business will be great but it won’t stick.

And that’s okay. Because it means that you are capable of working hard.

Use that on the next thing.

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You Don’t Need 14 Beers on Tap

June 11, 2018

You don’t need 14 beers on tap, because quantity is not quality. You only need one good beer.

We need to keep this in mind for our products and features – forget bells and whistles because they don’t make customers stay. Undeniable core competencies prove that we’re the best at what we do.

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The Oyster’s Pearl

June 8, 2018

The world may be your oyster, but it doesn’t mean you’ll get its pearl.

Business seems booming and the industry seems ripe. Money flows freely because there’s so damn much of it. But that doesn’t mean you’re going to get a cent of it.

I’ve seen too many businesses fail to not be jaded.

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What’s in a Name

June 6, 2018

For a long time, I’ve wanted a personal email for my personal and professional life. A work email is no good because jobs change.

I think of “Stratton Oakmont” from the Wolf of Wall Street because Jordan chose a name that sounded official.

Maybe something with Max, maybe something with a strong material. I think it’s worth making up a firm.

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Tasting Until it All Tastes the Same

May 29, 2018

Last Sunday I went to the Beanstock coffee festival in downtown Toronto. It took place in a large venue, with independent roasters hawking their goods everywhere. The variety of coffee available was stunning – some were fruity, some sharp, some acidic, and some like tea – all from the same bean.

It was interesting to see just how many people work in coffee because it seemed like way too many. There were about 35 exhibitors over the course of the weekend, all of whom do nothing but sell coffee. The fact that there are enough cafés to service all of these people both surprises and impresses me. The world is a far bigger place than we can imagine.

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The 7 Ps

May 25, 2018

Focus your business by remembering the 7 Ps. The 7 Ps are essential because they highlight what to focus on. They are:
  1. People
  2. Pain
  3. Product
  4. Placement
  5. Plan
  6. Pitch
  7. Proposal

Finding clarity on all 7 of these points will help you find clarity on your business.

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Say it Like It Is

May 13, 2018

I had a hard conversation with my boss because an employee lied to her. Sometimes you have to say it like it is, even if the truth is hard. Covering up small issues opens you up to bigger problems.

Step up and tell the truth.

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