When your company is full of visionaries, it’s easy to forget to focus on the steps you need to take immediately.
Maybe you’ve heard the phrase “Big, Hairy, Audacious Goal“, or “BHAG”. A BHAG is a lofty goal that outsiders might consider impossible, but your company works toward and believes they can accomplish. Ours is to energize every child in the world! What’s yours?
A team that believes in their big vision is driven to work on the cause. However, there are important pitfalls to avoid when focussing your company on the big goal.
- Your BHAG will take years to accomplish, and it is common to become discouraged on the journey.
- Your BHAG is nice to focus on, but the steps on the path are just as important.
You must remember to focus on the end goal, and also focus on the steps ahead.
When you’re climbing a mountain, focus on the summit. But don’t forget to watch where you’re climbing, or you’ll slip.
A proper BHAG will take years to properly accomplish. As well, it will be met with scepticism and naysayers. If it won’t, then perhaps it isn’t that audacious a goal!
Bill Gates famously dreamed of a computer in every home in a time when that was considered laughable. Who’s laughing now?
Prepare yourself for questions from everywhere, including from your harshest critic – yourself.
But what are you going to do – give up? How long are you going to sit around doing nothing or questioning yourself, while a problem you want to solve gets worse and worse?
You are better than that. And I know that, because I truly believe that we are all better than that.
Think about your goal, but focus on the steps to get there.
What you build in the short term will be smaller than what you want to tackle. It’s just not going to have the impact or the features. That’s a harsh truth that you must become accustomed to.
But – you must not forget that every step of your journey is key – your company can’t do great things if it’s dead!
Every time you make a change, think – how does this step benefit you?
Have your users requested this new feature, or do you just think it’s a good idea? Do you need to scale up, or scale back? Will you be able to put food on the plate tomorrow?
Use your big, hairy, audacious goal to drive every small step
Your dreams are important – there’s no point making your company without them! Remember to always use that dream as fuel for each small step. Because, trust me – you’re going to be taking a lot of small steps.
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