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demographic

Entrepreneurship

Finding a Demographic that will Pay for Your App – Part 2

October 8, 2017

This post is part of a series on building a business with no effort. Check out part one here!

Apologies for the delay – I was dealing with security issues, server migrations, and some other life craziness. However, the project continued during the hiatus, and there’s a lot to share

In the last post, we wondered: which demographic is most likely to pay for an app? Well, thanks to Fiverr seller wilddaniela88, we now know. And the answer is:

“Young, middle-class people are the most avid smartphone users, with 93% of them accessing their phone at least once a day to avoid being bored.” 

Next step: zeroing in on our target demographic

Now that we know who to build an app for, we need to know what the demographic would want to use a mobile app for. The best technology companies are usually those that solve people’s real problems. For example, Uber exists to remedy transportation woes, Google helps people find what they’re looking for on the web, and Wikipedia brings free knowledge to the world. So, our new startup should be one that solves the problems of young people in the middle class!

Our next step will be finding a researcher to determine these problems. After some thinking, I’ve decided to specify an age range of 18-25. This is because there are many laws in different companies limiting the data that companies can store of minors, such as COPPA in the United States and PIPEDA in Canada. Enforcing a user age of 18+ means we don’t have to worry about those restrictions. Youth online privacy isn’t something to take lightly, both for ethical and business reasons. Even Disney is in the crosshairs for violations of such codes!

So, our next step is to contact a research to ask them what problems are faced by people in the middle class between the ages of 18-25. I’m looking forward to seeing what they say!

PS: Wilddaniela88’s work was impressive and thorough. Her turnaround time was quick, and she included a large report on mobile phone usage. Hopefully we have as much luck with every seller!

 


Thanks for reading! I’d love to hear what you think, give me a shout in the comments or on twitter!

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Entrepreneurship

Finding a Demographic that will Pay for Your App

June 22, 2017

This blog entry is part of a series I’m doing on building a profitable business without doing any work. If you missed part 1, check it out here!

It should go without saying that every product needs a target demographic. This is especially true for young products, without an established fan base. So, for this new business, I decided that the first step would be to find a demographic it would be easy to target. Finally, after some careful planning, I’ve started contacting my first freelancer!

For those unaware, a target demographic means “a segment of the population”. A sample demographic might be teenaged Canadians who like hockey, or senior-aged Indians who like going on long walks. For this project, I think I need to find out demographics that are likely to buy paid apps for their phones.

My freelancer is a business development specialist who works off of the website Fiverr. She offers web research on any topic, promising a 24-hour turnaround time. I’ve messaged her the following:

I am creating a new app. To be successful, I would like to know which market I should sell an app to. This market should be based on the quantity of people in specific demographics that actively use many smartphone apps. For example, teenagers in America might use apps more frequently than people in other demographics, or perhaps the demographic is 25-30 year olds in Canada.

After a little back and forth, she agreed to do the order!

Need for increased clarity based on Fiverr seller demographic

One interesting thing to monitor will be how specific and clear I need to be with some of the sellers on Fiverr. Many are clearly not native English speakers. I think that in the end, this will actually make this project better – after all, the point is just to see where this goes and have some fun with the process, right? If a seller interprets something incorrectly, that just means we’ll have to have a little ad-hoc pivot!

I look forward to reporting back on what my first seller comes back with!

 


Thanks for reading! I’d love to hear what you think, give me a shout in the comments or on twitter!

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