This post is part of a series on building a business with no effort. Check out part one here
The question “What problems do people aged 18-25 face” is apparently a problem itself.
I contacted a freelancer on Fiverr who said she’d be able to look into my research assignment, which is the next piece of my business puzzle. We know that middle-class 18-25 year olds will be a good target demographic because of their phone habits. I would have thought that figuring out their problems would be easy; hell, I could riff a few off the top of my head. People face problems with loneliness, finances, and their relationships, and everything seems more important when you’re young. There’s a sense of immediacy.
Apparently, though, making good on research on the topic is a bit trickier than I thought. Out of 3 elancers I tried to connect with, all 3 cancelled the gig, saying they couldn’t complete it. Huh.
Always look for ways to improve your communication
Maybe the problem is what I wrote to start the gig:
I am creating a business for young people (age 18-25) in mostly middle-class wealth brackets. I would like some market research – what pains or troubles do they experience in their day-to-day lives? For instance, do they frequently find themselves lost? Do they have trouble waking up in the morning? Do they want to look at their smartphones for pictures of dogs to avoid bring bored? Anything goes!
To be honest, I think that what I wrote is clear enough. I think I’ll try one more seller before rewording – after all, fourth time’s the charm.
I’m going to avoid naming and shaming sellers who didn’t deliver. In this case, all 3 were quick and respectful. We’ll see about freelancers we talk to in the future… but until then, let’s refocus on our goal.
We’re going to make a business. And we’re going to do it without doing any work. So let’s put this out of our brains for now and focus on more important things.
Thanks for reading. I’d love to hear what you think, give me a shout in the comments or on twitter!