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Your Product Needs a Clear Market

February 23, 2017

WhatsApp, one of the most popular messaging apps on the market, recently released a feature that clones Snapchat’s Stories. This feature might be important for a number of reasons – but do their users actually want it? Pressure to build what your market segment doesn’t want It seems clear that WhatsApp is trying to cause direct harm to Snapchat with this release. Snapchat’s parent company, Snap, will soon publicly trade, and this moment could be make or break for the company. WhatsApp’s…

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